Name Measurement and Research Methods in International Marketing
File Type document
Size 5.46MB
UpdateDate 2024-9-15
hash *****B70451860C994745208CCB461881DC1FC3
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Files 014View_ Assessing Heterogeneity in Customer Satisfaction Studies_ Across Industry Similarities and within Industry Differences, as a PDF.Assessing_Heterogeneity.pdf | 984.23KB 017View_ Consumer Complicity Across Emerging Markets, as a PDF.Consumer_Complicity.pdf | 891.12KB 007View_ Using Formative Measures in International Marketing Models_ A Cautionary Tale Using Consumer Animosity as an Example, as a PDF.Using_Formative.pdf | 575.24KB 015View_ Multigroup Analysis in Partial Least Squares (PLS) Path Modeling_ Alternative Methods and Empirical Results, as a PDF.Multigroup_Analysis.pdf | 539.09KB 012View_ Marketing Accountability_ Applying Data Envelopment Analysis to Assess the Impact of Advertising Efficiency on Shareholder Value, as a PDF.Marketing_Accountability_.pdf | 435.67KB 008View_ Difference Scores, Analysis Levels, and the (Mis)Interpretation of Cultural Distance, as a PDF.Difference_Scores,.pdf | 309.56KB 010View_ A Multicountry Advertising Research Framework_ Lessons Learned from Testing Global Consumer Culture Positioning, as a PDF.A_Multicountry.pdf | 303.80KB 009View_ The Role of Response Formats on Extreme Response Style_ A Case of Likert-Type vs. Semantic Differential Scales, as a PDF.The_Role.pdf | 290.33KB 011View_ Stochastic Frontier Estimation in International Marketing Research_ Exploring Untapped Opportunities, as a PDF.Stochastic_Frontier.pdf | 288.71KB 013View_ The State of Methodological Practice in International Marketing Research, as a PDF.The_State.pdf | 280.28KB 003View_ Advances in International Marketing, as a PDF.Advances_in.pdf | 140.58KB 005View_ Copyright Page, as a PDF.Copyright_Page.pdf | 126.26KB 006View_ Introduction_ Measurement and Research Methods in International Marketing, as a PDF.Introduction__Measurement.pdf | 121.87KB 004View_ List of Contributors, as a PDF.List_of.pdf | 110.72KB 016View_ Introduction to Section II_ Regular Articles, as a PDF.Introduction_to.pdf | 108.41KB 002View_ Advances in International Marketing, as a PDF.Advances_in.pdf | 41.67KB 001View_ Measurement and Research Methods in International Marketing, as a PDF.Measurement_and.pdf | 39.85KB
