Name Lynda - International Marketing Fundamentals

File Type video

Size 865.02MB

UpdateDate 2024-9-17

hash *****8DE69D812503AEBEA654CEA3E9BB489169

Hot 8

Files 06. Options for Global Expansion/06_03-Licensing or franchising.mp4 | 34.43MB 08. MarketingMix Considerations/08_05-Promotional methods.mp4 | 33.94MB 08. MarketingMix Considerations/08_01-The 4Ps of marketing.mp4 | 33.28MB 06. Options for Global Expansion/06_04-Joint ventures.mp4 | 33.18MB 02. The Importance of International Marketing/02_02-The impact of protectionism on international marketing.mp4 | 31.92MB 06. Options for Global Expansion/06_05-Direct investment.mp4 | 30.71MB 03. Strategic Considerations for Your Company/03_04-Options for global expansion.mp4 | 29.82MB 08. MarketingMix Considerations/08_02-Product modifications . . . dont forget the packaging.mp4 | 28.67MB 08. MarketingMix Considerations/08_03-Pricing considerations . . . the impact of currency fluctuations.mp4 | 28.51MB 02. The Importance of International Marketing/02_03-The rise of the global consumer.mp4 | 28.38MB 08. MarketingMix Considerations/08_04-Distribution issues.mp4 | 27.91MB 07. Resources to Help Gather Information and Make Decisions/07_03-Industry trade groups.mp4 | 27.81MB 06. Options for Global Expansion/06_01-Balancing risk and expense vs. control and reward.mp4 | 26.99MB 04. Assessing Markets Outside Your Home Country/04_03-S is for social.mp4 | 26.84MB 06. Options for Global Expansion/06_02-Exporting.mp4 | 25.61MB 07. Resources to Help Gather Information and Make Decisions/07_04-Rating systems to help with decision making.mp4 | 25.40MB 06. Options for Global Expansion/06_06-Timing considerations . . . do you need to be first.mp4 | 25.18MB 02. The Importance of International Marketing/02_01-The growing global economy.mp4 | 24.81MB 05. MarketDevelopment and ProductDevelopment Decisions/05_01-Product adaptation and development.mp4 | 22.85MB 03. Strategic Considerations for Your Company/03_03-Learning about customers in foreign markets.mp4 | 22.84MB 03. Strategic Considerations for Your Company/03_01-The importance of your companys culture and values.mp4 | 22.49MB 08. MarketingMix Considerations/08_06-Translation and back translation.mp4 | 22.05MB 05. MarketDevelopment and ProductDevelopment Decisions/05_03-Diversification.mp4 | 22.01MB 07. Resources to Help Gather Information and Make Decisions/07_01-US Government departments and divisions.mp4 | 21.43MB 02. The Importance of International Marketing/02_04-The shifting global marketplace.mp4 | 21.40MB 04. Assessing Markets Outside Your Home Country/04_01-The PESTCL framework P is for political.mp4 | 21.05MB 03. Strategic Considerations for Your Company/03_02-Thinking of foreign markets like portfolio options.mp4 | 20.81MB 05. MarketDevelopment and ProductDevelopment Decisions/05_02-Market development.mp4 | 20.40MB 04. Assessing Markets Outside Your Home Country/04_05-C is for competitive.mp4 | 19.17MB 04. Assessing Markets Outside Your Home Country/04_06-L is for legal.mp4 | 17.99MB 07. Resources to Help Gather Information and Make Decisions/07_02-World Bank and CIA.gov websites.mp4 | 17.64MB 04. Assessing Markets Outside Your Home Country/04_04-T is for technological.mp4 | 17.47MB 04. Assessing Markets Outside Your Home Country/04_02-E is for economic.mp4 | 16.21MB 09. Conclusion/09_01-Wrapping up.mp4 | 13.25MB 01. Introduction/01_02-What you should know before watching this course.mp4 | 12.82MB 01. Introduction/01_01-Welcome.mp4 | 9.78MB Exercice Files/Ex_Files_International_Marketing_Fund.zip | 1.76KB Please seed.txt | 374B